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BevCanna Launches Grüv Beverages™ Brand

Brand represents an easy-drinking range of cannabis-infused iced tea beverages

16-Aug-2019

BevCanna

BevCanna Launches Grüv Beverages™ Brand

BevCanna Enterprises Inc. ("BevCanna” or the “Company”) (CSE:BEV), an emerging leader in infused innovations, is excited to announce the debut of its latest cannabis infused brand, Grüv Beverages™.

The Grüv Beverages brand represents an easy-drinking range of cannabis-infused iced tea beverages.

Formulated for wide appeal, Grüv helps you relax, unwind and quench your thirst after a day in the sun, playing in the garden, at the office, or the water’s edge. Enjoying a Grüv allows you to experience the vibrant energy that surrounds us and become immersed in the easy-going rhythm of a beautiful day.

The brand embodies the delight we have in connecting with others and ourselves. It sets the pace for reveling in the moment. It’s a lively and approachable brand – grooving to the music of life.

The Grüv Beverages range of iced tea products was developed in response to BevCanna’s recently completed extensive North American-wide consumer study, which focused on product and consumption preferences within the cannabis-infused beverage market.

“Iced tea was among the top five performing concepts, among 25 product concepts tested,” said Emma Andrews, Chief Commercialization Officer at BevCanna. “We are also choosing to launch this brand with a balanced THC and CBD profile (1:1 ratio), in order to provide consumers with a mild, yet effective cannabis experience.”

Grüv Beverages will be one of the first brands launched by BevCanna in the U.S., and in Canada following the legalization of infused products in Oct 2019. The Company will commercialize a 375ml ready-to-drink beverage, with 5mg of THC & 5mg of CBD infused in an alkaline spring water base. The innovation pipeline also includes powdered drink mixes.

Get in the Grüv.

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