This fast-growing Italian brand strengthens Pernod Ricard’s extensive portfolio and is the latest of a series of successful deals illustrating the Group’s active portfolio management, part of its strategic plan “Transform & Accelerate”
Pernod Ricard is thrilled to announce its partnership with Italicus. High-quality, naturally-sourced ingredients create this uniquely-flavored, award-winning apertivo that has been delighting mixologists since its launch in 2016.
Italicus is 20% ABV (alcohol by volume), and perfectly addresses the fast-growing market opportunity for both a distinguishable, yet versatile, unique ingredient for bartenders, and for a core low-ABV spirit for discerning consumers. Italicus is one of the world’s most-awarded modern aperitivo and has been awarded Best New Spirit 2017 at the prestigious Tales of the Cocktail Spirited Awards and 2019/2020 Top-trending liquor brand by Drinks International.
Italicus was created by world-renowned mixologist and Italian spirits expert Giuseppe Gallo, who will be the active CEO in the brand’s ongoing development. This deal is the most recent of a string of successful partnerships including Monkey 47, Smooth Ambler West Virginian whiskey, Del Maguey mezcal, Rabbit Hole bourbon and most recently the ultra-premium Japanese gin KI NO BI.
This partnership reinforces Pernod Ricard’s portfolio of specialty brands, which offer compelling value propositions, selective distribution and promising growth potential. Pernod Ricard’s extensive global distribution network will continue to play an instrumental role in the success of these brands, which have been growing at a double-digit rate, significantly outpacing the industry average.
For Gilles Bogaert, Chairman & Chief Executive Officer of Pernod Ricard EMEA-LatAm, “Italicus has experienced a remarkable start, resonating with mixologists and consumers. We are thrilled to add Italicus to the Pernod Ricard portfolio and for the Group to help drive its future development.”
Giuseppe Gallo, Founder & CEO of Italicus Rosolio di Bergamotto adds, “Since its launch the brand has experienced success with both the on-trade and consumers, and it is now time to consolidate with this heavyweight strategic partner in order to accelerate our global distribution. We have an ambitious plan to build Italicus into one of the world’s most successful aperitivo brands.”