BrauBeviale 2015: Welcome “home” – Sector get-together with heart and mind

17-Jul-2015 - Germany
  • Creative beer Culture meets Premium Spirits

  • PET@BrauBeviale: PET in the beverages industry

  • Street food – from cult to business 

  • The positive anticipation is great! After an impressive start to the new round of BrauBeviale – 1,128 exhibitors and 37,200 visitors in 2014 – the European beverages trade world is already counting down the days to the next get-together in Nürnberg. From  10th to 12th November at this year’s most important investment goods fair for the beverages industry, the entire focus will once again be on the process chain of beverages production: high-quality raw materials, high-performance technologies, efficient logistics solutions as well as sparkling marketing ideas – this is what it is about for all those who take their place at the sector’s traditional, regular meeting place. 

    Never change a winning team – that could be this year's motto. “Last year BrauBeviale was impressive for all those involved”, says a delighted Director Exhibitions Andrea Kalrait. And she is promising: “Our new concept has really proved itself and that is why we will of course be sticking to it. Here and there we will still be making a few minor adjustments in order to obtain the best for all those involved!” The positive mood in all halls reflected an innovative and creative sector, which is always in motion and searching for specific, individual solutions. This is where the decision-makers come together and use the platform for dialogue and an exchange with their customers and interested parties. 

    The exhibitors: along the process chain in the beverages industry

    In 2014, the companies came from 47 nations, in particular firms from Germany (over 600), Italy, Great Britain, the Czech Republic, Netherlands, Austria, Belgium and Switzerland. Small and medium-sized companies along with global players, world market leaders and newcomers – they all make use of the three compact days at the fair, within the perfect framework, to present their solutions along the process chain in the beverages industry: from raw materials through to technologies and logistics right up to marketing ideas. 

    And they succeeded very well here in 2014: a total of no less than
    93 percent of the exhibitors were satisfied with the overall success of their trade fair participation, this is confirmed by the results of a survey conducted by an independent institute. “The sector’s regular meeting place” – an attribute which people enjoy using in connection with BrauBeviale. And quite rightly so, because this is where the industry comes together:
    96 percent of the exhibitors reached their most important target groups and almost just as many exhibitors, namely 94 percent, made new business contacts.

     

    The highlights: Creative Beer Culture meets Premium Spirits

    Exceptional enjoyment – in 2014 the motto of the “Creative Beer Culture” trend theme already hit the bulls eye. But as BrauBeviale is not only concerned with the “amber nectar”, but drinking enjoyment in general, in 2015, in addition to the Creative Beer Culture event, visitors will be able to experience everything to do with premium spirits, wine and water: lectures, presentations and special tasting sessions. In Hall 9 sommeliers at five separate tasting bars will each be dedicating themselves to a theme: hops, malt, yeast, specialties and different types of glasses for differentiated drinking pleasure. Here, particularly for trade visitors from the retail sector and catering industry, there is the opportunity to discover exceptional beers on an impartial and neutral basis. Partners in the tasting zone are Doemens, Rastal, Sahm, Spiegelau and TU Weihenstephan. Anyone who would like to take a look beyond the rim of their beer glass, can embrace a further spectrum of beverages culture: Premium Spirits and water are more diverse than many people perhaps expect. The American Distilling Institute, the Highland Circle Nürnberg and Doemens are offering guided tasting and sampling tours in this connection. 

    The driving force behind the trend theme is as before the European Beer Star, which has had its trade fair home at BrauBeviale since 2004. It was created in cooperation between the Private Brauereien Bayern (Bavarian Private Breweries Association), honorary sponsors of the fair, the German and European umbrella organization, and is now one of the largest international beer competitions. In 2014, the rigorous jury selected the winner from a total of over 1,600 craftsmen-brewed beers from all over the world. Part of the beautiful tradition is that on the first day of the fair the visitors select their favourite beer from the gold medal winners: the Consumers’ Favourite, in Gold, Silver and Bronze. 

    In 2015, markets and trends in the brewing sector will once again be the focal point for the European MicroBrew Symposium. The much-in-demand further training event for managing directors, company owners, proprietors, technical managers and master brewers from European micro and craft breweries as well as representatives from the supplying industry has established itself and will be held as usual on the day before the fair. It is being staged by NürnbergMesse in cooperation with the Versuchs- und Lehranstalt für Brauerei (Research and Teaching Institute for Brewing, VLB), Berlin. The conference language is English. 

    Once again this year the new communicative BrauBeviale Forum in the heart of the trade fair action will be providing scope for top-ranking lectures, workshops and panel discussions. In 2014, over 3,000 guests took their places on the green seats in order to extend their know-how covering the entire product and services range at BrauBeviale in a convivial atmosphere and to also discuss and take a more detailed look at the trends from the beverage sector.

    PET@BrauBeviale, the market-orientated PETnology concept, has also proved itself. Following the event’s successful start last year, BrauBeviale together with PETnology is presenting the PET Passion Week. The proven, market-orientated concept will take a detailed look at all aspects of the PET theme in the beverages industry. The event will be opened by PETnology Europe, an international, two-day congress, which is being held directly in the run up to the fair. In Hall 4A, under the “connecting comPETence” motto, companies in the PETarena will be presenting their range of products and services for attractive solutions across the entire PET value-added chain – of equal interest for small and medium-sized companies as well as global players. Trade visitors on the Gütegemeinschaft Wertstoffkette PET-Getränkeverpackungen (Quality Assurance Association Recycling Chain for PET Drinks Packaging) stand will be able to obtain information on the theme of PET Recycling, and anyone who would like to be directed straight to specific exhibitors on the theme of PET, will be able to use the signposted exhibitor track created especially for this purpose. 

    And for anyone who is unable to make it to the Exhibition Centre or has still not had enough action by the evening: in the city too, interested guests can then indulge themselves in exceptional drinking enjoyment. Following its launch last year, the “BierErlebnis Nürnberg” (Nuremberg Beer Experience) will be happening once again. Those participating include numerous Nürnberg restaurants, pubs and cafes, who serve the beer and brewery specialties full of character and provide the descriptions to go with them. 

    You will find the latest status for the support program at: braubeviale.de/programme

    The visitors: highly qualified and international
    Last year the visitors came to the sector get-together from a total of 128 countries. The total of over 8,100 international guests mainly came from the Czech Republic, Italy, Switzerland, Austria and Russia. Exhibitors praised the high quality of the visitors: 87 percent were decision-makers or were involved in the purchasing and procurement decision-making processes of their respective companies. In 2015, BrauBeviale will once again be expecting around 37,000 guests – brewers, but also specialists and experts from the plant and engineering sector, packaging industry and also from the soft drinks, juices, mineral water, wine and milk products sectors along with malt houses, the retail trade and catering industry. 

    The new concept of the fair, the pragmatic face-to-face exchange and the inspirational lectures and discussions provide the perfect framework for everything of significance for the trade fair guest. This is confirmed by the results of a survey conducted at BrauBeviale 2014: almost all the visitors (99 percent) were satisfied with the ranges presented by the trade fair. The main focus of interest was directed at beverage production technology, filling and packaging, followed by raw materials, logistics solutions and marketing ideas. 98 percent of the trade fair guests were delighted with the good information-gathering and contact-making facilities.

    Street food – from cult to business

    Newcomers are offered an opportunity by the new special event held within the framework of BrauBeviale: Food trucks, street food, open-air events, where the culinary experience is at the forefront – for several years these concepts have been developing into a genuine trend. Suppliers and organisers have been springing up like mushrooms. But how do you actually run such a food truck? Where do you find the right set of wheels or mobile base? What are the hygiene regulations and provisions? And where are you permitted to sell the food? Answers to all these questions on all aspects of business with this exceptional form of enjoyment will be provided by the new Convention on the theme of Street Food within the framework of BrauBeviale – initiated and organised by the “father of the scene”, Klaus P. Wünsch. The two-day meeting will open with the last day of BrauBeviale, this year's most important international investment goods fair for the beverages industry in Nuremberg. All those, who are already operating a food truck or are planning to offer culinary highlights irrespective of the location: seasoned, experienced caterers and restaurateurs or newcomers, system caterers, event agencies etc., should make a note of 12 and 13 November. 

    Other news from the department business & finance

    More news from our other portals

    Meat from the laboratory