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Delicious cocktails, exquisite drinks, bold flavors and more will shape spirits consumption in 2023

The annual Bacardi Cocktail Trends Report presents the most important trends for cocktail culture in 2023


Bacardi Limited, the world's largest privately held spirits company, is publishing its fourth annual Bacardi Cocktail Trends Report. It forecasts the key trends for cocktail consumption and the spirits business in 2023. Created in partnership with The Future Laboratory (TFL), the report draws on ...


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Bacardi Announces Global Marketing Moves

Ned Duggan Promoted to CMO Bacardi and Kathy Parker Expands her Portfolio


Bacardi Limited, the largest privately held spirits company in the world, today announces moves within its global marketing leadership. John Burke, Global Chief Marketing Officer of Bacardi and President of Bacardi Global Brands Limited, will retire after more than 28 years with the company at ...


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Martini reaches a milestone in sustainability

100% grape must suppliers for the entire MARTINI portfolio certified sustainable


After decades of pioneering sustainable production, MARTINI, the world's number one Italian sparkling and vermouth wine producer owned by the Bacardi family business, has reached a true sustainability milestone: 100% of the wineries in the entire MARTINI portfolio are now certified ...


Bacardi first in fight against plastic pollution with 100% biodegradable spirits bottle

World’s most eco-friendly spirits bottle will biodegrade in 18 months


Bacardi, the world’s largest family-owned spirits company, has made a giant leap forward in the fight against climate change and plastic pollution today, as it unveils plans to put the world’s most sustainable spirits bottle on shelf by 2023. The new 100% biodegradable bottle will replace 80 ...


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