Bahlsen puts brand building and innovation at the heart of the company
New group marketing structure
10-Dec-2020 -
Bahlsen announced their newly reorganised Group Marketing function, which is part of a wider strategy for the company to strengthen their global brands and increase innovation.
Phil Rumbol, the recently appointed CEO said: "We have great products, but I believe there is an opportunity to make our ...
Bahlsen
Germany
marketing
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