Heineken® celebrates its 150th birthday
The Good Times Index measures Heineken® 's contribution to the feeling of a good time among its consumers.
26-Jul-2023 -
Heineken® is celebrating its 150th birthday and with it not only an international success story, but also a new milestone: to mark the anniversary, Heineken® is introducing the "Good Times Index", making Freddy Heineken's famous motto "I don't sell beer, I sell Gezelligheid" measurable for the ...
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