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23 Current news of Innova Market Insights

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Greater Focus on Flavors as Sports Nutrition Mainstreams

26-Apr-2021

Unlike most food and beverage sectors,sportsnutritionis traditionally sold largely on efficacy rather than taste, with flavor often a secondary consideration. As the category pushes further into the mainstream and product offerings diversify beyond basic protein powders, however, flavor choices ...

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Bakery consumers are split in attitudes towards bread and cakes

15-Apr-2021

When assessing consumer response to bakery, it is impossible to put bread and cakes in the same basket. The former is seen as an everyday staple with health and nutritional benefits, while the latter are pleasurable indulgences for more occasional use. It is very much a tale of two concepts. In ...

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Powering Up on Plant Protein

25-Mar-2021

Plant protein is continuing to gain traction as the plant-based revolution marches on. Plant-based eating has continued to evolve, reaching not just mainstream but what might even be described as global phenomenon status. It has developed strongly in recent years, moving on from the disruptor ...

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Flavor is king, but is not the only trend in ice cream

19-Mar-2021

Flavor is the single most important choice factor and purchase driver for ice cream shoppers. However, there are othertrends in ice cream development that help to build further competitive edge. These include non-dairy formulations, low sugar recipes, cleaner labels and ethical ...

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Cutting sugar and boosting protein in ‘better-for-you’ sweet treats

25-Feb-2021

The drive towards healthier choices in food and beverages has become so strong that it is even relevant to treating.Taste quality is essential toconfectionery, sweet bakery, ice cream and desserts, however,formulating ‘better–for–you’ sweet treatscan be challenging. Sugaris inherent tothe ...

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Top Trends in Dairy Focus on Specific and Holistic Health Benefits

18-Feb-2021

The traditionally natural and nutritious image of dairy products is continuing to be a key driver in NPD, according to Innova Market Insights’Top Trends in Dairy 2021. This is despite the challenge posed by rising interest in plant-based diets and concerns over environmental and ethical ...

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Plant-based confectionery to gain ground in 2021

29-Jan-2021

Innova Market Insights’ #2 trend for 2021, Plant-Forward, signifies the evolution of plant-based concepts beyond the core dairy and meat alternatives categories. In 2020, no fewer than 67% of all new products with ‘plant-based’ claims were launched outside of these pioneering sectors. In the ...

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Sweet & Snacks innovation boosted by successful sustainability storytelling

Covid boosts demand for immunity-supporting ingredients

20-Jan-2021

Potential developments in the highly innovative sweets & snacks categories reflect some of the key trends identified by Innova Market Insights in itsTop Trends for 2021. Provenance, sustainably sourcing and packaging comes into play Learning more about where their foods come from, was of ...

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Tailored to Fit: The Potential for Personalization

There are increasing numbers of personalized nutrition offerings, ranging from supplements to complete diets

18-Nov-2020

Tailored to Fit is one of Innova Market Insights’ Top Trends for 2021, bringing personalized nutrition further into the spotlight and highlighting how lifestyle-specific personalized nutrition services are gaining traction. According to Lu Ann Williams, Global Insights Director at Innova Market ...

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Health vs. Indulgence

Polarizing Trends in North American Breakfast Cereals

30-Oct-2020

Breakfast cereals are something of a staple food in North America, with 60% of households saying they are a regular part of their grocery basket. However, times have never been more challenging for these core products as competition for the breakfast dollar has intensified considerably over the ...

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