Health vs. Indulgence

Polarizing Trends in North American Breakfast Cereals

30-Oct-2020 - Breakfast cereals are something of a staple food in North America, with 60% of households saying they are a regular part of their grocery basket. However, times have never been more challenging for these core products as competition for the breakfast dollar has intensified considerably over the ...

The Plant Based Revolution Rolls On

18-Sep-2020 - Interest in plant-based eating has been developing for some time, moving from its disruptor status highlighted by Innova Market Insights in its Top Trends for 2017 to more of a food revolution positioning in its Top Trends for 2020. Innova’s Plant Based Revolution trend profiles this development ...

Sugar Reduction Hits the Sweet Spot

21-Nov-2019 - Sugar reduction remains a central topic in the media and among consumers and opportunities for reducing sugar intake are taking a number of directions as companies address evolving concerns and demands. Strategies for reducing sugar intake feature a combination of sugar reduction, sugar ...

Trend 2019: Meeting the demands of the "adventurous consumer"

20-Nov-2018 - Addressing increasingly adventurous consumers who are looking for new discoveries and experiences will be crucial for further developments in the food and beverage industry in 2019. The networked world has led to consumers of all ages knowing more about other cultures, which in turn has led to a ...