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Carlsberg Group pledges to use its marketing to drive climate action


Carlsberg Group has signed the World Federation of Advertiser’s (WFA) Planet Pledge – a global commitment to making marketing teams a force for positive change both internally and by inspiring consumers to act. We havejoined corporate leaders like IKEA, PepsiCo, Tesco and Unilever, along with 22 ...


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How seven drivers of consumer behaviour will shape global markets over the next 10 years

Mintel 2030 Global Consumer Trends


As experts in what consumers want and why, Mintel is best suited to accurately predict the future of consumer behaviour and what that means for companies and brands. Announced today (5 November), Mintel is taking a bold approach with its predictions about the future of global consumer markets by ...


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