Knuspr sets new standards for lactose-free nutrition
Even greater choice for consumers with lactose intolerance
The online supermarket Knuspr is significantly expanding its range of lactose-free foods: 132 lactose-free products are now available - making it one of the largest ranges in the German food retail sector. The selection ranges from milk and cheese to yogurt, butter, cream and lactose-free ice cream.
By expanding its range, Knuspr is responding to the growing interest in so-called "free from" products: According to a survey by the market research institute Ears and Eyes, 23 percent of Germans avoid certain foods because they say they cannot tolerate them (1). This trend is also noticeable at Knuspr: around 14% of customers already regularly buy lactose-free, gluten-free or sugar-reduced products. Following an expansion of the gluten-free range in March, the next step is now being taken - with a focus on lactose-free foods.
The new products cover six key categories: Butter & Spreads, Yogurt & Desserts, Milk & Milk Drinks, Cheese, Ice Cream and Cream. This means that Knuspr offers a significantly larger selection than conventional supermarkets - and brings together in one place what customers with lactose intolerance would otherwise have to search for in several specialist stores.
Highlights include lactose-free ricotta and mozzarella from Brimi and lactose-free mozzarella from Galbani. The range is complemented by a large selection of naturally lactose-free cheeses, in which the lactose content is reduced through ripening. Eleven varieties are currently available from the manufacturer Ländle - including mountain cheese, Tilsiter and wine cheese.
There is also growth on the ice cream shelf: with 32 lactose-free ice cream varieties, including classics from the Berlin cult brand Florida Eis and vegan specialties from Nomoo. This will soon be followed by artisan ice cream from Urstrom Jerseys from Brandenburg - made from Jersey cow's milk, whose A2 protein content is better tolerated by some people with lactose intolerance.
The range is rounded off by 19 varieties of lactose-free milk and 33 varieties of lactose-free yogurt and desserts - including from established brands such as LAC, Minus L and Alra LactoFREE.
Personalized shopping for all needs
To make shopping even easier, all products in the Knuspr webshop and app can be filtered according to specific dietary requirements - for example, "lactose-free", "gluten-free", "vegetarian" or "vegan".
Note: This article has been translated using a computer system without human intervention. LUMITOS offers these automatic translations to present a wider range of current news. Since this article has been translated with automatic translation, it is possible that it contains errors in vocabulary, syntax or grammar. The original article in German can be found here.
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