Sweet and climate-friendly: Kaufland's first own-brand products with a cocoa-free chocolate alternative
Chocolatey taste, smooth melting texture - that is now also possible without cocoa beans. Kaufland is now offering the first products with ChoViva, the cocoa-free chocolate alternative from start-up Planet A Foods, under its own brand K-Classic.
The secret of ChoViva: the chocolaty aroma is created by roasting sunflower seeds. Together with vegetable fats and sugar, this creates a cocoa-free chocolate. At Kaufland, customers throughout Germany can thus obtain Waffle Bites and Neapolitans from the private label K-Classic with ChoViva as a chocolate alternative.
The advantages in terms of sustainability are obvious: unlike cocoa beans, the sunflower seeds do not come from the tropics, but can be produced in Europe. This not only saves 94 percent of water compared to the conventional cultivation of cocoa beans, but also ensures around 80 percent less CO2 emissions compared to conventional chocolate thanks to short delivery routes.
"ChoViva's chocolate alternative is a real revolution on the market and completely rethinks a traditional product. Cocoa cultivation is sometimes associated with ecological and social challenges. The solution of producing a chocolate alternative from local raw materials is therefore a real game changer in many respects, which we are very happy to use for our own-brand products," says Tobias Stricker, Head of Purchasing Confectionery and Baked Goods at Kaufland.
Kaufland has set itself the goal of offering good nutrition for everyone - today and tomorrow. This includes offering more sustainable and health-conscious alternative products. The company follows the guidelines of the Planetary Health Diet, which were published by scientists from the EAT-Lancet Commission. The guidelines include health factors for humans as well as environmental factors of the product and its production. With "Eating well" as the focus of Kaufland's sustainability strategy, the company wants to pave the way for a more sustainable food supply for people, the climate, the environment and animals.
Note: This article has been translated using a computer system without human intervention. LUMITOS offers these automatic translations to present a wider range of current news. Since this article has been translated with automatic translation, it is possible that it contains errors in vocabulary, syntax or grammar. The original article in German can be found here.
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