Ella´s Basenbande GmbH & Co. KG

Grandma saves the world That's how it all began ...

It was a sunny day in June 2017 when Ella della Rovere decided that there was no way she could leave the world to her grandchildren as it is right now. Ella had just turned 66, retired a few years ago and had not spent the morning standing in the supermarket studying lists of ingredients for the first time. On hardly any of them she found no sweeteners, fillers, flavours and preservatives.

As a licensed doctor with over 35 years of professional experience, she knew exactly what the ideal diet should be: excess alkaline, i.e. with little meat, dairy products and cereals, but with lots of vegetables, nuts, fruit, healthy fats and no frills. That's the healthiest way, both for our body and the earth - both things we forget far too often in our stressful everyday lives. The question of how we want to eat in the future is more topical than ever before.

Fortunately, Ella's credo is to act instead of grumbling. So she decided to take matters into her own hands - also because she thinks that age is not a good reason to stop working for the things that are important to you. If nobody else did, she had to develop the products she had been waiting for for years! The very same day at lunch - she had her famous potato curry, which of course later ended up in one of her glasses - she explained to her puzzled family: "By the way - I'm starting a start-up!

And because Ella can rarely be dissuaded from something she once set her mind to, she has since then, as perhaps Germany's oldest founder, been turning the country's refrigerated shelves upside down and supplying young and old with her delicious ready-made vegetable dishes. Her goal: A world she can leave to her grandchildren one day with a clear conscience, and where healthy and sustainable nutrition is not only a matter of course, but also really fun - not only today, but also in the future!