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The Innova Database is an online, cutting-edge food and beverage product database – created by a dedicated team of industry-leading food and beverage experts that collect the latest data from more than 70 countries. This allows you to instantly track the latest and greatest food and beverage trends and innovations with just the click of a mouse. At Innova, our goal is simple – help you stay ahead of the curve. The Innova Database will help you monitor category and sector activity, explore trends and generate ideas, while informing your colleagues & customers.

The Innova Database was designed by leading food and beverage professionals for leading food and beverage manufacturers, and is widely recognized as a leading source of new product tracking, trends, and innovations available anywhere, at any price. Key companies around the globe rely on the Innova Database to inspire their marketing teams, power up their innovation process, keep tabs on their competitors, & track new technologies.

More about Innova Market Insights
  • News

    Evolving consumer demands drive innovation in plant-based eating

    The irresistible rise of plant-based eating has been charted in Innova’s Top Ten Trends for several years now. In 2021, our Plant-Forward trend signaled the progressive nature of the movement as it pushes into the mainstream and expands into new categories and regions. Innova’s comprehensiv ... more

    Naturally sweeter approach to reducing sugar in food and beverages

    Concern over sugar intake and interest in sugar reduction is driving an increasingly sophisticated approach to sweetening food and beverages with a focus on three parallel areas: natural sweeteners, less sweetening and no sweetness. Innova Market Insights’ latest Ingredient Insider report a ... more

    Taste, health and ecology

    New research from Innova Market Insights shows that consumers want their dairy purchases to satisfy multiple concerns and cravings. Attitudes and opinions can vary widely from one category to the other. For example, milk and yogurt purchasing is driven largely by everyday nutrition needs, b ... more

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