To use all functions of this page, please activate cookies in your browser.
Four Ways Beverage Brands Can Innovate
The expert analysts monitor global launches of some of the most innovative and interesting products across all beverage categories. We identify why specific products were chosen as innovative, divide them into broad themes, and assemble those products along with consumer, product, and market data, to put the innovation in perspective.
Check out these four ways brands can be innovative when targeting their consumers:
1. Formulation
Health benefits appear across all beverage subcategories, with unique claims and ingredients appearing.
Consumers feel more in control of their health
As the pandemic has progressed, consumers are feeling more in control of their health, which is very good news. The data also shows they are more focused on their health and wellbeing (all aspects of it), which contributes to that greater sense of control. Some examples include:
2. Environment
Companies and brands continue to find new ways to “do the right thing” and to communicate their actions to consumers.
Consumers want brands to be clear on their environmental impact
Consumers want to know what companies and brands are doing to be good to the environment. They are seeking clear, concise explanations of programs, impact, and certifications.
3. Blurring
Hard seltzer, sparkling coffee, tea and juice, “water with benefits”–there seems to be no end in sight to what can be merged together.
Consumers are interested in trying a wide range of hybrid drinks. But keep in mind about a quarter of consumers are not interested at all.
4. Flavor
When creating truly unusual flavors, companies should position them to Millennials. Two new product introductions seem to have done exactly that.
Millennials the key target for flavor experimentation. Coca-Cola has created Starlight and Byte flavors to attract younger consumers, allowing them to determine exactly what that flavor is. While Reign’s energy drink says it is “Reignbow sherbet” flavored, it’s unclear exactly what that flavor is, aside from just being really sweet.
- flavors
- beverages
- formulation
- drinks
- 13 drink trends to watch-out for in 2022
- 2Tequila, verjus and more: trend drinks 2022
- 3A plant-based replacement for dairy and eggs in foods
- 4How to ruin the taste of a cookie with just 2 words
- 5Kroger Announces 10 Food Trend Predictions for 2022
- 6Beyond cows: 3 strategies for milk from other animals to compete with cow and plant based diary
- 7Food prices on record course
- 8Consumption of pistachios is associated with a variety of health benefits
- 9More beer in the glass with physics
- 10Ecological coating for bananas
- Innovative solutions related to Sustainable Chemistry and Waste
- Carlsberg presents the latest version of the Fibre Bottle
- How to determine quality criteria such as wine colour easily and quickly with a new test system
- Bluu Seafood introduces first products from cultured fish in Europe
- Study reveals environmental impact of over 57,000 food products