After teasing a name change, IHOP says "b" is for burgers
The company known for breakfast already had burgers on the menu, but is adding a line made of Black Angus ground beef. It started using the IHOb name on social media, on its website and for in-store promotions.
The hints of a name change had spurred guesses on social media - and some disappointment Monday at what was revealed. Others were concerned that the pancakes would disappear: "No need to worry, the pancakes aren't going anywhere!" IHOP reassured customers on Twitter.
Burger joints, meanwhile, fired off blistering tweets. "Can't wait to try a burger from the place that decided pancakes were too hard," Wendy's posted.
And Red Robin, which doesn't have a breakfast menu, teased: "We're as serious about pancakes as @IHOb is about burgers." (dpa)
Most read news
Other news from the department business & finance
Get the food & beverage industry in your inbox
From now on, don't miss a thing: Our newsletter for the food & beverage sector brings you up to date every Tuesday and Thursday. The latest industry news, product highlights and innovations - compact and easy to understand in your inbox. Researched by us so you don't have to.