The Paulaner Brewery Group and Brouwerij Dilewyns enter into partnership
The Munich-based brewery targets the top spot in German wheat beer off-trade sales in Belgium
The Paulaner Brewery Group and the Belgian Brouwerij Dilewyns entered a new partnership on March 1. This collaboration will enable the traditional Munich-based brewery to strengthen its presence on the Belgian market and make its range of high-quality beers available to an even wider audience.
“We are delighted to have Brouwerij Dilewyns as a strong partner at our side since March 1. Not only are they a brewery, but they also have experience in importing and distributing beverages and share our passion for high-quality beers,” says Marcus Thieme, Director of International Markets at the Paulaner Brewery Group. Brouwerij Dilewyns stands for carefully curated brands, strong partnerships with breweries, and high quality in distribution. The company supplies both retailers and restaurants and actively contributes to Belgian beer culture.
Through its partnership with Brouwerij Dilewyns, Paulaner aims to expand its presence in Belgium. “Our goal is to become the best-selling German wheat beer in the off trade with Paulaner. In addition, we will further expand our presence in the hospitality industry with Brouwerij Dilewyns, focusing on both the Paulaner beer garden and the Paulaner Oktoberfest,” said Thieme.
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