Almdudler Germany takes over distribution of disposable containers itself in 2027
Bundling all sales activities strengthens market proximity and creates new growth impetus in the most important export market
Almdudler is setting the course for further development in its most important export market: from January 1, 2027, the family-owned company will also take over the distribution of its PET and non-returnable cans in Germany under its own management. In future, Almdudler Deutschland GmbH, based in Cologne, will market the entire Almdudler range from a single source. With this step, the sales responsibilities previously assumed by Hermann Pfanner Getränke GmbH will end on December 31, 2026. Germany has been the most important foreign market for Almdudler for many years and continues to offer great growth potential. By bundling its sales activities in-house, the company aims to operate even closer to retail partners and consumers and respond more flexibly and individually to market requirements. The aim is to consistently continue the positive development of the brand in Germany. "By taking over the distribution business, we are creating the basis for aligning our activities even more consistently with the needs of retailers and consumers. At the same time, we are gaining speed and flexibility to further develop the Almdudler brand sustainably," explains Thomas Horak, Managing Director of Almdudler Germany.
Partnership with Pfanner is characterized by appreciation
"We have enjoyed an extremely successful ten-year partnership with Hermann Pfanner Getränke GmbH in the German market," adds Wolfgang Graski, Managing Director of Almdudler Germany. "We would like to express our sincere thanks for their great commitment to the distribution of our non-returnable containers." The agreements reached in recent months and the jointly planned, orderly handover underline the trusting and constructive relationship between the two companies, which will continue in the future. Pfanner will continue to support Almdudler in selected areas of online marketing. "We have supported the Almdudler brand with in-depth knowledge and great passion. That's why it was very important to us to prepare the next step together with foresight. We are delighted that we will remain connected in the future," says Robert Remmert, Managing Director of Hermann Pfanner Getränke GmbH Deutschland. Until the end of 2026, Pfanner will continue to perform all sales tasks with full commitment and, in particular, ensure a reliable supply to retailers. At the same time, Almdudler is making intensive preparations to seamlessly continue distribution under its own responsibility from 2027.
Strategic step for further growth in Germany
"The bundling of sales activities in Germany is an important strategic step for Almdudler," emphasizes Thomas Horak. "We are thus creating the basis for further expanding our market position in the most important export market in the long term and consistently driving forward our growth targets." Together with customers, retail partners and fans of the strong Almdudler brand, the family-owned company intends to write the next chapters of its success story in Germany on this basis and continue to ensure strong sales momentum and refreshing moments of enjoyment with Almdudler Original and Almdudler Zero in everyday life.
Note: This article has been translated using a computer system without human intervention. LUMITOS offers these automatic translations to present a wider range of current news. Since this article has been translated with automatic translation, it is possible that it contains errors in vocabulary, syntax or grammar. The original article in German can be found here.
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