Mutti Germany grows to 81 million euros in sales in 2025 and becomes the second strongest market after Italy
in 2025, Mutti processed more than 725,000 tons of tomatoes - the highest quantity in the company's history
Mutti, Italy's leading tomato brand and European market leader in tomato products, continued its strong growth in Germany in 2025. Turnover reached 81 million euros, up 10 percent on the previous year. This makes Germany the Group's second-largest market after Italy, accounting for around 10.4% of total sales.
In a highly competitive market, Mutti further expanded its position, achieving a market share of 14.2 percent in terms of value and recording growth of 10.9 percent in value and 4.8 percent in volume¹. This confirms Germany's role as one of the Group's most dynamic and strategically important markets.
"Germany is a key market for Mutti and one of our strongest growth drivers in Europe. The significant increase in our market share in recent years demonstrates the strength of our quality positioning and the trust that German consumers place in our brand," says Francesco Mutti, CEO of Mutti. "With our subsidiary Mutti Deutschland GmbH, we are now even better positioned to accelerate our development and invest in the market for the long term."
Since 2017, Mutti has significantly expanded its presence in Germany and increased its market share by value from 1.7% to 14.2%. In the same period, the company also contributed to the growth of the category as a whole: Between 2017 and 2025, the German tomato market grew by 14 percent in terms of sales, with Mutti responsible for 61 percent of this growth. To further support this development, Mutti founded Mutti Deutschland GmbH, based in Hamburg, at the beginning of 2024. This allows the company to manage its business activities directly, further strengthen its proximity to customers and consumers and invest in the local market in a targeted manner.
This development reflects the overall strong performance of the Mutti Group, which closed 2025 with a turnover of EUR 777 million - an increase of 10.6% compared to 2024, driven by volume growth of 9%. Europe remains the Group's core region and accounts for 77% of total turnover, while exports account for 60% of total turnover. The Group's financial position was also further strengthened: the net financial position fell to 36 million euros.
In 2025, Mutti processed more than 725,000 tons of tomatoes - the highest volume in the company's history. This was supported by industrial investments of more than 20 million euros. Looking to the future, the group will continue to invest in growth: A €42 million investment plan is planned for 2026, as part of a wider five-year €100 million program.
(1) Source: NielsenIQ, retail sales data (FMCG), food retail market Germany, MAT 28.12.2025. Full reference available on request.
Note: This article has been translated using a computer system without human intervention. LUMITOS offers these automatic translations to present a wider range of current news. Since this article has been translated with automatic translation, it is possible that it contains errors in vocabulary, syntax or grammar. The original article in German can be found here.
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