Beverage start-up POLLY and Marussia Beverages launch strategic partnership
POLLY hits the nerve of the times
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The demand for first-class non-alcoholic alternatives is booming. And it is driving a wave of new, creative products that deliver authentic enjoyment without compromises. With immediate effect, the trend brand POLLY and the strong distribution network of Marussia beverages Germany are joining forces to play a decisive role in shaping the mindful drinking market in Germany. This is because the market for non-alcoholic spirits alternatives is growing at double-digit rates (source: IWSR 2024).
Market with momentum: POLLY hits the nerve of the times
Founded by Philip Kahnis in Cologne in 2022, POLLY quickly established itself as a pioneer in the no-alc sector in German-speaking countries. The independent drinks start-up consistently specializes in alcohol-free alternatives for adults and develops complex, stylish, alcohol-free products - for people who enjoy long drinks and cocktails without compromising on taste or atmosphere. The "Made in Germany" products combine natural flavors through distilled ingredients with a modern design and an excellent price-performance ratio. For example, the POLLY Italian aperitif scored 95 points in the Falstaff test for non-alcoholic aperitifs. The credo: Never Miss Out - don't miss anything, even if you opt for non-alcoholic options.
New impetus for the trade: premium positioning with potential
Marussia Beverages Germany brings trends, efficient route-to-market and growth to the spirits segment of the German food retail trade. The partnership between the two companies therefore represents an important step in the expansion of the sales structure. "POLLY stands for a breath of fresh air, innovative strength and a pronounced awareness of trends - exactly the qualities that we, as a forward-looking distributor, want to make available to our customers," says Bernd Meyer, CEO of Marussia Beverages Germany.
Advantages for retail partners
Retail partners benefit from an expansion of the product range to include high-quality non-alcoholic alternatives in the cocktail and spirits sector and can thus participate in the dynamic growth of the no-alc market. The fresh, eye-catching design makes for a strong eye-catcher at the POS and attracts new shopper groups - especially urban, health-conscious and style-conscious consumers. Thanks to the clear premium positioning and the excellent price-performance ratio, there is also attractive margin and additional sales potential.
Note: This article has been translated using a computer system without human intervention. LUMITOS offers these automatic translations to present a wider range of current news. Since this article has been translated with automatic translation, it is possible that it contains errors in vocabulary, syntax or grammar. The original article in German can be found here.
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