Beer sales 4.5% lower in 2023 than in the previous year

Long-term decline in beer sales: breweries and beer warehouses sold 11.5% less beer in 2023 than in 2013

02-Feb-2024
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beer sales fell by 4.5% or 394.2 million liters in 2023 compared to the previous year. According to the Federal Statistical Office (Destatis), the breweries and beer warehouses based in Germany sold a total of around 8.4 billion liters of beer. After a slight increase of 2.7% in 2022, the long-term trend of falling sales figures thus continued. The figures do not include non-alcoholic beers and malt beverages or beer imported from countries outside the European Union (EU).

Beer sales with significant seasonal fluctuations

Monthly beer sales figures also showed a striking seasonal pattern in 2023. Just as beer sales rose significantly in the spring and summer months, they fell again in the fall and winter. A long-term trend is also evident: annual beer sales in Germany are falling continuously. In 2023, it was 11.5% lower than in 2013 (9.5 billion liters) and 25.3% lower than in 1993 (11.2 billion liters).

Domestic sales fall by 4.2%, exports decline by 5.9

82.8% of beer sales in 2023 were intended for domestic consumption and were taxed. Domestic sales fell by 4.2% to 6.9 billion liters compared to 2022 17.1% or 1.4 billion liters of beer were exported tax-free, 5.9% less than in 2022. 784.0 million liters (-2.6%) of this went to EU countries and 646.7 million liters (-9.6%) to non-EU countries. Breweries gave 11.3 million liters (+1.2 %) to their employees free of charge as home brew.

Declining trend for beer blends in 2023 as well

There was also a decline in sales of beer mixes - beer mixed with lemonade, cola, fruit juices and other non-alcoholic additives - in 2023. Compared to 2022, 9.2% fewer beer mixes were sold. At 403.0 million liters, they accounted for 4.8% of total beer sales.

Note: This article has been translated using a computer system without human intervention. LUMITOS offers these automatic translations to present a wider range of current news. Since this article has been translated with automatic translation, it is possible that it contains errors in vocabulary, syntax or grammar. The original article in German can be found here.

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