Zweifel wins the Promarca Brand of the Year 2025
Ricola and Kambly on the podium
The Promarca Brand of the Year Award was presented for the 11th time on Brand Day 2025. Since 2015, the Swiss branded goods association Promarca has been recognizing the most dynamic or trustworthy brand among its members.
Zweifel impresses with its proximity, quality and innovative spirit
This year's winner: Zweifel Chips & Snacks AG, a traditional Swiss family business that already won the award in 2018.
"The Promarca Brand of the Year award is a huge honor for us and the result of fantastic teamwork. It's more than just a title for us - it's a vote of confidence that spurs us on to continue giving our best every day," says Christoph Zweifel, CEO of Zweifel Chips & Snacks AG.
Representative consumer survey with over 6,000 participants
The award is based on an independent study conducted by Havas Switzerland among 6,251 consumers from German-speaking and French-speaking Switzerland. The study evaluated 396 brands, including those of Promarca members. The decisive factors were perceived dynamism and the public's trust in the brand. Jonas Eliassen, CEO of Havas Switzerland, adds:
"Zweifel wins the prestigious Promarca Brand of the Year Award for the second time. This exceptional development is the result of a consistently pursued brand and innovation strategy: With a constantly evolving product portfolio, sustainable packaging solutions, tangible customer proximity and a modern, appealing brand image, Zweifel proves how tradition and progress can be successfully combined."
Zweifel combines tradition, innovative strength and local roots
Zweifel is a traditional family brand with deep roots in Switzerland that focuses on customer proximity - among other things through its "FriendZ" community network. The brand pursues a clear innovation strategy, for example by diversifying its snack range with brands such as Zweifel VAYA and Berger. With the expansion of its product range and the new plant in Spreitenbach (ZH), the company is reaffirming its commitment to quality and sustainable jobs in Switzerland.
Ricola and Kambly on the podium
Ricola took second place. The brand is a symbol of Swissness and impresses consumers with its natural ingredients, sustainable production methods, clear brand identity and unmistakable RicoIa appearance.
Third place went to Kambly. The traditional biscuit brand impresses with its quality craftsmanship, gentle innovation, brand experiences and the ability to create an emotional taste experience with every product.
Promarca members remain the innovation engine of Switzerland
Promarca is delighted to recognize outstanding brand achievements every year. The innovative strength of the member companies remains consistently high: in 2024, Promarca members launched 8 1 750 new products on the Swiss market - impressive proof of their role as economic and technological trailblazers. Last year, the member companies generated a total turnover of over 14.2 billion Swiss francs, including exports.
Top ten most dynamic brands
1. Zweifel
2. Ricola
3. Kambly
4. Victorinox
5. Ovomaltine
6. Lindt
7. FOCUSWATER
8th Weber
9. barilla
10. SHORLEY
Note: This article has been translated using a computer system without human intervention. LUMITOS offers these automatic translations to present a wider range of current news. Since this article has been translated with automatic translation, it is possible that it contains errors in vocabulary, syntax or grammar. The original article in German can be found here.
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