Prinzen Rolle defends No. 1 position in the market

05-Feb-2024

Griesson - de Beukelaer GmbH & Co. KG (GdB) reports positive results for the 2023 financial year despite adverse circumstances and a variety of challenges. The family-owned company based in Polch (Rhineland-Palatinate) increased its turnover by 22% year-on-year to EUR 691 million (2022: EUR 566.9 million). Sales increased slightly to 162,000 tons. The result for the financial year was in line with expectations. The main drivers of sales growth were necessary price increases and changes to the product mix. Around 56% of total sales are attributable to international business, primarily in other European countries and North America.

"Thanks to the outstanding commitment of all our employees, we were able to overcome the difficult challenges of the year, such as inflation in raw and packaging materials, energy prices, uncertainty in the supply chains and, last but not least, the tense situation on the labor market," explains Dany Schmidt, CEO of the company. GdB achieved significant sales growth in both the brands and private label business. The Prinzen Rolle defended its position as the best-selling individual product in the sweet cookie market. The development of the company's other well-known brands such as Griesson, LEICHT&CROSS and Cereola was equally pleasing.

Successful innovations

"We are particularly proud to be able to present a real innovation with Cereola Choviva, a cocoa-free chocolate alternative from local cultivation," adds Dany Schmidt. The company is also expecting further success this year with Häppy Chips, the new product for the LEICHT&CROSS brand. Both products show that GdB is increasingly focusing on sustainability in its new launches - through the use of sustainable raw materials and also in the area of packaging, for example by reducing the use of plastic. The company expects the macroeconomic environment to remain challenging in 2024, but is optimistic that the positive development of recent years will continue.

Note: This article has been translated using a computer system without human intervention. LUMITOS offers these automatic translations to present a wider range of current news. Since this article has been translated with automatic translation, it is possible that it contains errors in vocabulary, syntax or grammar. The original article in German can be found here.

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