Lieken Group Launches Initiative for the Future
Group Strategy Through 2030 Finalized; Hundreds of Millions Planned for Modernization Projects
The Lieken Group, one of Germany’s leading manufacturers of bread and baked goods, has reached an important strategic milestone with the adoption of its corporate strategy through 2030. The parent company, Agrofert, a.s., reaffirms its long-term commitment to the company and underscores this with substantial investments in the modernization and expansion of existing production sites—the amount earmarked for this purpose is in the triple-digit millions.
At the heart of the new corporate strategy is a consistent focus on the three core competencies—toast, sandwich bread, and sliced bread—in which the Lieken Group possesses many years of experience, technological expertise, and a strong market position. The goal is to further expand its leadership in quality and innovation in these segments with the GOLDEN TOAST and LIEKEN URKORN brands and to address the evolving demands of retailers and consumers even more effectively with its refined portfolio.
To achieve this goal, the Lieken Group—whose management team consists of Dr. Christian Hörger, Jan Willers, and Andreas Fischer—is investing hundreds of millions by 2030 in the modernization and expansion of its existing facilities. Funds are being allocated to the construction of new production lines, the modernization of existing production facilities, projects to increase efficiency and capacity, and the further development of quality and sustainability standards. In this way, the Group is laying the groundwork to continue reliably producing large volumes at a consistently high level of quality in the future.
For the Lieken Group’s trading partners and customers, this strategic course means one thing above all: reliability. The shareholder’s long-term investment decision guarantees security of supply at the usual high quality level and creates the conditions for continuous innovation in the core categories.
Note: This article has been translated using a computer system without human intervention. LUMITOS offers these automatic translations to present a wider range of current news. Since this article has been translated with automatic translation, it is possible that it contains errors in vocabulary, syntax or grammar. The original article in German can be found here.
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