About General Mills
We grow beyond borders together
We are on the way to establishing and expanding the leading position of our parent company General Mills Inc. in Central and Eastern Europe. A task that we fulfill with our own creative freedom and a special sense of responsibility. In order to achieve our goals, we benefit from the strength of a global group and at the same time utilize our opportunities as a small, powerful team unit.
We currently have 75 employees, some of whom come from different parts of Europe. General Mills CEE is based in the modern offices of Alster City in Hamburg. Here we look after the Häagen-Dazs, Knack & Back and Old El Paso brands and work on expanding our business. Another important part of our company is the lifestyle-oriented Häagen-Dazs store and café concept. General Mills CEE employs a large number of catering staff for this. This line of business is an additional innovation portal in our company and gives us modern access to end consumers.
General Mills GmbH has been trading since 2002 and has recorded steadily growing annual sales in the still young financial years. We want to continue on this path and look forward to new European markets and innovative projects with committed colleagues.
Note: This article has been translated using a computer system without human intervention. LUMITOS offers these automatic translations to present a wider range of company presentation. Since this article has been translated with automatic translation, it is possible that it contains errors in vocabulary, syntax or grammar. The original article in German can be found here.
