Processed food manufacturers should enhance perceptions of freshness
The pursuit for high quality, convenient food offerings remains a daily challenge for today’s time-scarce yet health-conscious consumers and many perceive there to be a trade-off between these two factors. This is evident in that as perceptions of convenience increase across food preparation categories, perceptions of quality decline, according to GlobalData, a leading data and analytics company.
Processed food manufacturers should enhance perceptions of freshness to narrow the gap between convenience and quality, says GlobalData
GlobalData
Within the canned and frozen food categories, deemed as most convenient, quality perceptions were the lowest of all categories. According to GlobalData’s 2017 Q4 global consumer survey, 47% of consumers thought frozen food to be convenient but only 19% deemed it to be good quality. Similarly, 48% of consumers considered canned food to be convenient while only 16% deemed it to be good quality
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