Austrian food start-up transforms apricot kernels into vegan cheese delight

Start-up portrait: Freundeskreis revolutionizes plant-based nutrition with "Cam-mmh-berta" made from local ingredients

05-May-2025
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While the search for plant-based alternatives to dairy products is in full swing in the food industry, an Austrian start-up has come up with a surprisingly unusual approach: Freundeskreis has developed a vegan cheese alternative that is based neither on nuts nor soy, but on a previously overlooked raw material - apricot kernels.

The innovation is called "Cam-mmh-berta" and presents itself as a creamy, tender and mildly nutty treat that is completely plant-based. What makes it special is that the product follows a clean label approach and consists of just four ingredients.

Behind the start-up is a team that sees itself as a circle of friends. The team's mission is to make the world a better place. With their product, they not only want to appeal to vegans, but also to people who simply want to broaden their culinary horizons.

The development of Cam-mmh-berta was a lengthy process. The ambition was high: to create a sustainable product that benefits the planet and tastes good at the same time.

What sets Freundeskreis apart from many other food start-ups is the approach of using traditional production methods for an innovative product. Using apricot kernels as the basis for a cheese alternative is not only creative, but also sustainable.

The product is distributed via various channels. In addition to an online store, Freundeskreis also offers its Cam-mmh-berta through retail partners and is present at events, trade fairs and markets.

The start-up positions itself not only as a producer of a vegan cheese alternative, but also as part of a movement that is rethinking nutrition and pursuing an inclusive approach.

The story of Freundeskreis is a perfect example of how innovative thinking and a willingness to experiment can lead to unexpected solutions. While large parts of the food industry rely on established plant-based alternatives, this Austrian start-up has found its own way that is both traditional and innovative.

Note: This article has been translated using a computer system without human intervention. LUMITOS offers these automatic translations to present a wider range of current news. Since this article has been translated with automatic translation, it is possible that it contains errors in vocabulary, syntax or grammar. The original article in German can be found here.

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