Oatly is optimistic about the future: strategic focus on profitable growth

09-May-2025
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Oatly Group AB (Nasdaq: OTLY), the world's largest and original oat drink producer, announces its first quarter financial results and sees itself on a promising path to sustainable growth. The company's strategy is already showing positive signs and is creating favorable momentum, especially in the European markets where implementation is most advanced.

Future prospects
Management confirms its positive outlook for 2025 and expects profitable growth for the year as a whole.

Regional developments

Regional development shows different trends:

  • Greater China: the market is proving to be particularly dynamic with strong growth driven by sales to a new foodservice customer (since Q2 2024) and entry into the club customer segment in retail.
  • Europe & International: Adjusted for currency effects, sales are stable. Volume growth was offset by price/mix effects. The focus is on barista products.
  • North America: The company recorded a decline in sales here, mainly due to expected reductions at the largest food service customer and the discontinuation of certain frozen products.

Strategic focus

Oatly's strategy focuses on several key areas:

  • Cost efficiency: the cost saving programs in the supply chain and overhead structure are showing results.
  • Brand building: Part of the efficiency gains are invested in brand strengthening.
  • Regional adaptation: The corporate strategy is being adapted to the needs of the various markets, which is producing positive results, particularly in Europe.

Operational improvements: Gross margin increased, mainly due to improvements in supply chain efficiency.

Despite the challenging macroeconomic environment and geopolitical uncertainties, Oatly remains confident of achieving its long-term goals. The company remains on track to realize 2025 as the first full year of profitable growth since its IPO.

Note: This article has been translated using a computer system without human intervention. LUMITOS offers these automatic translations to present a wider range of current news. Since this article has been translated with automatic translation, it is possible that it contains errors in vocabulary, syntax or grammar. The original article in German can be found here.

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