Big brands lead Nestlé push for higher chicken welfare standards in Europe
Nestlé will help improve the welfare of millions of chickens used for food in Europe through its leading food brands Herta, Buitoni, Wagner and Maggi.
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Taking a phased approach, Nestlé will actively work with supply chain partners and stakeholders to improve living conditions for chickens, ensure the use of more humane practices and to reduce stocking density. By 2026, all Nestlé food products in Europe that use chicken as an ingredient will move to one higher standard for welfare as per the requirements set out in the European Broiler Ask (Better Chicken Commitment).
Improving animal welfare forms part of Nestlé’s efforts to use traceable and responsibly sourced ingredients in its products.
Commenting on the announcement, Nestlé Zone Europe, Middle East and North Africa CEO Marco Settembri said: “Consumers want to know where their food comes from and how it is made. As part of our commitment to source ingredients responsibly we will improve welfare standards for millions of chickens used in our food products in Europe, including our Herta, Buitoni, Wagner and Maggi ranges.”
Chilled meat brand Herta will make changes in its sourcing of chicken starting 1st January 2019, as part of the longer-term transition to higher welfare standards. These products will be available under the existing Herta 'Preference' mark in France.
Nestlé will engage suppliers and stakeholders to assess how chicken ingredients sourced for its Buitoni, Wagner and Maggi brands and entire food portfolio can meet higher welfare standards while maintaining consumer access to affordable, high-quality product choices.
This announcement builds on a pledge on broiler welfare made by Nestlé in the US last year and the company’s decision to source cage free eggs only on a global basis by 2025.
Ensuring decent welfare standards for animals in Nestlé’s supply chain is part of the company’s purpose of enhancing quality of life and contributing to a healthier future.
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