China and Germany in Food Comparison

How global are our eating habits?

28-May-2019 - Germany

Our eating behaviour still seems to be quite differentiated internationally. If one compares the eating habits of Germans and Chinese, a worldwide "harmonization of taste" cannot be confirmed. The frequency of meals, the joy of experimentation and brand awareness, for example, differ considerably.

Photo by Ali Inay on Unsplash

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This is the result of a food study by GIM Gesellschaft für Innovative Marktforschung. The representative study examines eating behaviour in China and Germany as well as different eating situations and motives.

A difference between the two countries: Chinese eat more often than Germans, on average seven times a day. In contrast, Germans eat only four to five meals a day.

Moreover, the desire to try something new is more pronounced in China than in Germany. In 41% of eating situations, Chinese people like to test unusual dishes. Germans are only willing to experiment in 16% of the meals, and most meals here are more routine. Germany also lags behind China in terms of brand awareness: 69% of Chinese like to spend more money on branded products (only 27% in Germany).

Despite many differences, the study also examines similarities. In Germany and China, for example, people like to eat together in everyday life.

For the representative GIM Food study, over 1,500 adults in Germany were interviewed in 2016 and 2,000 adults in China in 2018 with "Darum essenst China" and "Darum essenst Deutschland" respectively.

Note: This article has been translated using a computer system without human intervention. LUMITOS offers these automatic translations to present a wider range of current news. Since this article has been translated with automatic translation, it is possible that it contains errors in vocabulary, syntax or grammar. The original article in German can be found here.

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