Rival Foods secures €10 million to scale up whole-cut plant-based meat
"Rival Foods has cracked the code on clean-label, plant-based proteins that truly deliver the taste and texture of meat"
Rival Foods, a spin-off from Wageningen University & Research, has developed a proprietary platform that produces whole-cut meat alternatives. Rival Foods has raised €10 million in Series B growth financing. The round was led by pension investor APG, on behalf of ABP, with participation from PYMWYMIC and ROM Utrecht Region, and follow-on investment from existing shareholder PeakBridge.
Rival Foods
Clean-label, whole-cut and chef-approved
The products from Rival Foods closely mimic the structure, flavor and mouthfeel of animal-derived meat cuts, while being fully plant-based, clean label and minimally processed. Free from artificial additives, these products are designed to meet the highest culinary standards in the industry. They are developed specifically for foodservice, retail, and brands that want to push the boundaries of plant-based innovation.
Next step: doubling production and driving down costs
The new funding will enable Rival Foods to double its production capacity at its facility in Geldrop and further scale its proprietary manufacturing technology. Further optimization of production costs means competitive pricing with animal meat, without sacrificing taste, texture, or nutritional value. “This investment marks a major milestone in our mission to make high-quality plant-based meat mainstream,” said Birgit Dekkers, CEO and founder of Rival Foods. “With the backing of world-class investors, we’re ready to scale fast and reshape the future of protein. We’re called Rival for a reason, we’re here to be one.”
A B2B approach with international ambition
Rival Foods takes a Business-to-Business approach. The company works with chefs, retailers and food brands across Europe to bring next-generation plant-based dishes to the consumer’s plate. The Series B funding will also support team expansion and international growth, as well as new partnerships with major players in foodservice and retail. “Rival Foods has cracked the code on clean-label, plant-based proteins that truly deliver the taste and texture of meat. With products already matching animal protein on cost, they’re set to accelerate the shift toward a more sustainable, plant-powered future.” Rogier Pieterse, Managing Director at PYMWYMIC.
Other news from the department business & finance
More news from our other portals
Something is happening in the food & beverage industry ...
This is what true pioneering spirit looks like: Plenty of innovative start-ups are bringing fresh ideas, lifeblood and entrepreneurial spirit to change tomorrow's world for the better. Immerse yourself in the world of these young companies and take the opportunity to get in touch with the founders.