The first AI whisky is launched on the market

02-Sep-2019 - Sweden

On 3 September, Intelligens comes onto the market, the first whisky produced by artificial intelligence (AI). The whisky is produced by the award-winning Swedish whisky distillery Mackmyra, which is celebrating its 20th birthday this year. The AI system is based on the Microsoft platform Azure and was developed in cooperation with the Finnish technology company Fourkind.

Intelligens is a golden yellow Swedish single malt with an aroma of vanilla, citrus fruits and pear, to which a hint of oak is added. The whisky was created by artificial intelligence and under the mentoring of Mackmyra's master blender Angela D'Orazio.

"It's really exciting that our AI-created whisky is finally on sale. The interest was enormous right from the start, and we are very excited about what whisky lovers and technology fans will say to his taste," says Angela D'Orazio, master blender at Mackmyra.

Intelligens is the result of a collaboration between Mackmyra and Fourkind and is based on the Microsoft platform Azure. Mackmyra has sent Fourkind the 75 existing whisky recipes, which the distillery has compiled over the years together with the Mackmyra brand ambassadors. The data material was supplemented by customer ratings, reviews, ratings, awards, evaluations and the like. From these raw data, Fourkind developed an AI model that suggested new recipes.

"Algorithms don't have senses. That's why we needed a new approach to 'understanding' something as complex as whisky. Even if machines do not have human know-how, we can teach them to understand the elements of previous recipes and products. We also show them how these are received and evaluated by customers and experts," explains Jarno Kartela, Principal Machine Learning Partner, Fourkind.

The Intelligens bottles are equipped with NFC chips from the Mackmyra partner company Thin Film Electronics. If you hold an NFC-compatible smartphone to the bottle, you will learn details about whisky and how it is made.

Note: This article has been translated using a computer system without human intervention. LUMITOS offers these automatic translations to present a wider range of current news. Since this article has been translated with automatic translation, it is possible that it contains errors in vocabulary, syntax or grammar. The original article in German can be found here.

https://www.yumda.com/en/news/1162586/the-first-ai-whisky-is-launched-on-the-market.html