Coca-Cola Plans To Launch Energy Drink In U.S. Next Year

03-Oct-2019 - USA

Coca-Cola Co. (KO) said Tuesday that it plans to launch its Energy drink in the United States next year. Coca-Cola Energy, Coca-Cola Energy Cherry - a flavor available only in the U.S. - and their zero-calorie counterparts will be available nationwide in 12-oz cans starting in January 2020.

The energy drinks  are already available in 25 countries including Great Britain, Ireland, Spain, Germany. Coca-Cola Cinnamon will be launched this fall as a limited-edition holiday flavor, and Coca-Cola Cherry Vanilla and Coca-Cola Cherry Vanilla Zero will be launched next year, Coca-Cola said in a statement.  In July, the American Arbitration Association ruled that Coca-Cola can continue to sell its energy drinks without affecting the terms of the contract with Monster Beverage Corp. (MNST).

Energy-drink maker Monster had sought to block the sale of the energy drinks in the U.S. citing a noncompete agreement.

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