Flink shares exciting data on consumer behavior

From crazy energy drink numbers to protein & snack months.

24-Feb-2023 - Germany

Typical German products: Bread, beer and sausage. Where are they most popular?

Flink SE

Alternative milk sales in Germany 51% of milk orders in Hamburg are vegan. 59% of milk orders in Berlin are vegan.

Germany is known for its love of sausage, beer and freshly baked bread. But which major city is the biggest consumer in these categories?

In Cologne, sausage is queen. The city is the largest per capita consumer of sausage compared to all other major German cities. But that's not all: Cologne also leads by a wide margin in beer sales. The city has significantly higher per capita consumption than Hamburg, Berlin and Munich.

When it comes to freshly baked bread, Hamburg is our winner. Hamburgers have a clear preference for wheat rolls from the "Junge" bakery. In fact, it is sold there 4.5 times more often than any other fresh bread in our range.

Munich seems to prefer local products. There, the best-selling soft drink is "Paulaner Spezi" and the most popular beer, surprise: Augustiner Hell.

Energy boost: Who reaches for coffee, energy drinks or vitamin C?

We all need an energy boost from time to time, whether it's from coffee, energy drinks or vitamin C. But apparently, energy drinks have the edge. In fact, average sales of these are 11 times higher than those of coffee , and once again Cologne is ahead of the pack, with per capita consumption there even 50% higher than the average for all other major German cities. But watch out, the sole champion and very loyal customer is a man from Offenbach, with 294 Effect Energy Drinks ordered, he is way out in front. Many Berliners, our biggest consumers of vitamin C preparations, rely on the healthy energy boost. Whether it's to be invigorated for partying or work, Germans know how to stay awake!

Vegan products are the trend: Germany leads in Europe

In Germany, demand for vegan products is growing much faster compared to our other markets, France and the Netherlands. With 53% share of alternative milk orders, Germans are at the top in this area. Berlin and Hamburg are battling it out for the crown as the most vegan city, with Berlin celebrating a stage victory as 59% of milk orders here come from alternative sources. The Prenzlauer Berg district of Berlin stands out, with 63% of all milk orders being vegan.

Germany's most pet-friendly cities

Germany's cities are animal-friendly: Cologne and Berlin are in a neck-and-neck race for the title of most pet-friendly city.

If we take a closer look, a clear difference emerges: in Cologne, Felix brand wet food products are the most popular in the cat category. For dogs, on the other hand, it's all about poultry.

A strong trend: fitness food in German cities

While fitness food is currently experiencing a lot of hype, its consumption among our customers is highest in summer, with a peak in the month of August. In contrast, the consumption of sweet and salty snacks reaches its maximum in March and drops in August. This shows that the fitness resolutions of our customers are probably being implemented with a delay.

Frankfurt stands out here, as snack consumption there fell by 30% in the summer and protein consumption rose by 160% compared to the beginning of the year. Wow.

Note: This article has been translated using a computer system without human intervention. LUMITOS offers these automatic translations to present a wider range of current news. Since this article has been translated with automatic translation, it is possible that it contains errors in vocabulary, syntax or grammar. The original article in German can be found here.

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