French people are drinking less wine due to high inflation

12-Apr-2023 - France

However, people were willing to spend slightly more on wine purchases, according to broadcaster BFMTV citing data from the market research company NielsenIQ on Friday.

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Based on retail wine purchases, on average, a French household drank 29 litres of wine in 2022. That is slightly lower than the 30 litres consumed in 2021 and the 32 litres in 2020. Per household, people spent 1.6% more on wine in 2022, with outlays rising to ?131 ($142), in comparison to the previous year, the report said.  

"Wine still has its place on the French table. However, like all other mass consumer goods, it is suffering from the effects of inflation. The French are consuming less wine, regardless of the wine's colour, and are moving down in the price range," NielsenIQ analyst Nicolas Léger told the broadcaster.

Some 75% of France's households bought wine at retail last year, a stable level since 2019, he said.

According to the data, wine consumption rises steadily with age, with people over the age of 65 consuming about four times as much as people under 35 years old. (dpa)


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