Sustainability yes, but only at a fair price
Shoppers bought in 2018 environmentally and price-consciously
07-Jan-2019 -
IRI's European Shopper Survey confirms that consumers will be more conscious in 2018 - 61 percent of younger shoppers look for product information online, preferably on their smartphone.
Seven out of ten European buyers reward sustainability, but just under half (48 percent) do not want to pay ...
beverages
big data
CO2 emissions
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