Bacardi Gifting marks a milestone in sustainable development

The family-owned spirits group has already eliminated single-use plastic from its gift range and is now doing away with cardboard gift packs

02-Apr-2024 - Family-owned Bacardi has just announced that it is not only eliminating single-use plastic from its gift packs, but will also be reducing the number of cardboard gift boxes for some of its iconic brands. "We're incredibly proud of what we've achieved so far, but we want to go even further" Four ...

Bacardi reduces the carbon footprint of its glass bottle production, a first for the spirits industry

Pioneering new technology tested in collaboration with Hrastnik1860 cuts greenhouse gas emissions by over 30%

12-Dec-2023 - Family-owned spirits company Bacardi successfully completed the world's first commercial production of a glass spirits bottle made from hydrogen fuel in a trial earlier this month. "Piloting this low-carbon glass production is yet another example of Bacardi's leadership in environmental best ...

Bacardi celebrates 160 years of MARTINI

The emblematic symbol of Italian culture celebrates its 160th anniversary

06-Jul-2023 - Bacardi, the family-owned spirits company, celebrates the 160th anniversary of MARTINI®, the leading vermouth and sparkling wine brand, with a succession of events and launches based on its iconic heritage of Italian culture. "For 160 years, MARTINI has been an icon of Italian culture, never ...

Delicious cocktails, exquisite drinks, bold flavors and more will shape spirits consumption in 2023

The annual Bacardi Cocktail Trends Report presents the most important trends for cocktail culture in 2023

08-Dec-2022 - Bacardi Limited, the world's largest privately held spirits company, is publishing its fourth annual Bacardi Cocktail Trends Report. It forecasts the key trends for cocktail consumption and the spirits business in 2023. Created in partnership with The Future Laboratory (TFL), the report draws on ...

Bacardi Announces Global Marketing Moves

Ned Duggan Promoted to CMO Bacardi and Kathy Parker Expands her Portfolio

20-Sep-2022 - Bacardi Limited, the largest privately held spirits company in the world, today announces moves within its global marketing leadership. John Burke, Global Chief Marketing Officer of Bacardi and President of Bacardi Global Brands Limited, will retire after more than 28 years with the company at ...

Martini reaches a milestone in sustainability

100% grape must suppliers for the entire MARTINI portfolio certified sustainable

07-Jul-2022 - After decades of pioneering sustainable production, MARTINI, the world's number one Italian sparkling and vermouth wine producer owned by the Bacardi family business, has reached a true sustainability milestone: 100% of the wineries in the entire MARTINI portfolio are now certified ...

Bacardi first in fight against plastic pollution with 100% biodegradable spirits bottle

World’s most eco-friendly spirits bottle will biodegrade in 18 months

22-Oct-2020 - Bacardi, the world’s largest family-owned spirits company, has made a giant leap forward in the fight against climate change and plastic pollution today, as it unveils plans to put the world’s most sustainable spirits bottle on shelf by 2023. The new 100% biodegradable bottle will replace 80 ...

Bacardi To Buy Patrón Tequila

24-Jan-2018 - Family-owned spirits company Bacardi Limited announced a definitive agreement to acquire 100% ownership of Patrón Spirits International AG and its PATRÓN brand, the world's top-selling ultra-premium tequila. This transaction reflects an enterprise value for Patrón of $5.1 billion. Patrón was ...