Trend Tracking: Chobani chooses oats

Chobani developing a line of non-dairy oat milk-based products

09-Sep-2020 - In this new Mintel blog series, Mintel Trends analysts take a look back at a trend observation and discuss how their predictions fared as well as its impact on consumer behavior. In December 2019, the US Mintel Trends Team wrote about Chobani developing a line of non-dairy oat milk-based products ...

Chobani: biggest expansion ever with new oat-based products and natural dairy creamers

19-Nov-2019 - Chobani, America's #1 Greek Yogurt Brand, announced the company's biggest expansion ever with an entire platform of batch-made oat-based drinks and cultured oat blends, as well as dairy-based creamers, taking the company's fight for better food where it's never gone before. "Like yogurt, oats are ...

Chobani Unveils New State of the Art Innovation & Community Center

Expansion of world’s largest yogurt plant deepens Chobani’s commitment to employees and local communities

15-Aug-2019 - Chobani, LLC, maker of America’s#1 Greek Yogurt brand and the second largest overall yogurt manufacturer in the U.S., today announced the opening of the new Innovation & Community Center in Twin Falls, ID, a 71,000-square-foot facility that promotes a culture of collaboration, creativity, ...

Chobani gets new look and hints at going beyond yogurt

29-Nov-2017 - Chobani, the company that helped kick-start the Greek yogurt craze, is shrinking those words on its label as it may expand beyond that food in an increasingly crowded yogurt market. The new look, which will show up in supermarkets this week, removes "Greek Yogurt" from underneath the Chobani ...

Chobani grows in 'Silicon Valley of food' despite turmoil

20-Nov-2017 - The founder and CEO of Chobani has no regrets about moving his Greek yogurt company to south-central Idaho, a region embroiled in the national debate over refugee resettlement that spread to company boycotts by far-right bloggers and conspiracy theorists. "I hear the conversations here and there, ...