Cooperation between ProVeg and VDSKC: School catering with a future conquers the Internorga stage

01-Mar-2024 - The nutrition organization ProVeg and the Association of German School and Daycare Caterers (VDSKC) are now working together to promote sustainable and healthy school catering. At Internorga, the partners will be talking to representatives of the industry about their impressions from practice ...

Smart Protein Report

Germany is reinventing its diet

15-Dec-2023 - ProVeg published the latest Smart Protein Report for Germany today. The report shows that a plant-based diet with less meat is becoming increasingly popular. "Meat reduction is the new normal," explains Dirk Liebenberg, Senior Project Manager for Food Industry & Retail at ProVeg, adding: "Nowhere ...

What goes on the shelf is what gets eaten

03-Nov-2023 - The climate crisis is pressing, meat consumption is falling in Germany, and retailers are lowering prices for plant-based alternatives: The food industry is on the move like never before. A trend report from the international New Food Conference in Berlin. Lidl, Burger King, Wiesenhof, Rewe, ...

ProVeg and top retailers want to make our diet fit for the future

Retailers expand plant-based assortment - and set visionary goals for themselves

18-Oct-2023 - Europe's leading retail groups will meet in Berlin on October 24 for ProVeg's first Retailer Roundtable, where participants will work together to help accelerate the adoption of sustainable food practices. Numerous industry leaders have already confirmed their participation in the event, ...

Race for cell-cultured sausage: The Cultivated B enters EFSA certification process

20-Sep-2023 - Heidelberg-based biotech company The Cultivated B has announced that it has entered the preliminary procedure of the European Food Safety Authority (EFSA) with a cell-cultured sausage product.1 EFSA certification as a novel food is considered a key prerequisite for large-scale commercial ...

First application for approval of cell-cultured meat in Europe: ProVeg reacts

31-Jul-2023 - Food tech company Aleph Farms has announced that it has applied to sell the world's first cell-cultured beef steaks in Switzerland.1 Mathilde Alexandre, Corporate and Institutional Engagement Manager at ProVeg International, calls the move extremely encouraging. "The regulatory filing shows that ...

Startups developing plant-based shellfish and microalgae nutrition join programme to accelerate products to market

Startups from four continents among latest participants of ProVeg Incubator programme

14-Apr-2023 - Plant-based shrimps, alternative protein from microalgae and the ingredients for mass producing cultivated meat are among foods being developed by startups taking part in a global programme to accelerate climate-friendly products to the market. Under the ProVeg Incubator programme, 12 startups ...

The menu matters: one little tweak will get meat-eaters going veggie

29-Mar-2023 - ProVeg reveals which menu layouts prompt people to pick the most veggie meals Presenting veggie options twice – both mixed into the main menu, and in a segregated veggie section – increased selection of veggie meals by 102%. Presenting meat-based and veggie options together led to an 86% ...

Startups now get up to €300,000 investment on the ProVeg Incubator programme

Applications open for upcoming cohort of alt-protein startups

02-Feb-2023 - The ProVeg Incubator, the world’s first and leading alt-protein startup accelerator, has increased the amount of investment it makes in startups that join its programme. Startups that join and complete the programme can now benefit from up to €300,000 investment, including €75,000 worth of ...

COVID led people to eat more plant-based foods – and stick with it

Pandemic triggered uptick in plant-based food consumption, ProVeg survey finds

21-Dec-2022 - A new report published today by global food awareness organisation, ProVeg International, has found that a significant number of people began eating more plant-based foods during the height of the Covid-19 pandemic. The report, called “How did Covid-19 impact diets around the UK?”, also found ...