update software AG

Together with our new majority shareholder Aurea, we are going to introduce a new era for our customers:

“update and Aurea take customer Relationship Management to the next level: Customer Experience Transformation (CXT).”

Pure CRM is a thing of the past. These days it is not enough anymore to just collect customer data to achieve sustained success. The big challenge posed by the dawning „Age of the Customer“ is to use the gathered data to the customer’s advantage. The underlying concept is called Customer Experience-Transformation (CXT) and will significantly change the perspective of CRM by using data to transform customer experience. The intelligent use of CRM information makes it possible to deliver innovative and unconventional experiences to your clients at every touch point. To achieve this, specific actions and offers are derived from the analysis of generated customer data to create value for the clients. This is your chance to transform the way you do business with your customers, from the initial contact all the way through to after sales. With the matching technology, update supports companies to create tailored customer experiences. The result is long-term and loyal customers who are also more profitable.