About just green

How it all began...

Even when I was a student, I didn't get a taste for coffee despite annual experiments.

That's why I started looking for something that woke me up in the morning and kept me awake as long as possible. So it came to the fact that I took a red bull to myself almost daily, in order to survive the stressful student everyday life.

Soon, however, this was no longer an alternative, as the awareness of eating something "good" simply became stronger and stronger. So I started looking for a pleasant pick-me-up.

Fortunately, my father-in-law travels to Asia several times a year and supplies me first-hand with the most exquisite teas.

It soon became clear that green tea not only tastes good, but also has an invigorating and concentration-promoting effect in a pleasant way: Matcha tea.

In addition to its positive effect and pleasant taste, the special feature of this tea variety is that the entire tea leaf is ground into fine powder on stone mills during production. This is the only way to absorb the full power of green tea:

The caffeine awakens, the L-theanine relaxes and the antioxidants fight almost all evil in the body. The perfect triple.

So I became a confessing Matcha-drinker from then on. It quickly became apparent that the supply of Matcha drinks in the supermarket was very limited or even non-existent. Just a healthy stimulant for your lunch break? That's no good. So the idea was born to develop a Matcha drink for everyone. No sooner said than done: conceptual work and pondering new and seemingly insurmountable questions began very soon:

Which supplier can supply the raw material in organic quality at what price? Where do I get my bottles and how does the German deposit system work? How can I fill as many bottles as possible in the shortest possible time and why does that make little sense? Then who does it? What should our logo look like and what should be on the front and what should be on it? Organic? How does it work and who checks it? And even after all this is cleared up, how did it get to you in the store?

It also quickly became clear that the tea always tastes best while it was still warm. Since this was a really unsolvable task, something had to be found that tasted cold and was therefore suitable for everyday use on the road. So we tried something new every day - until we found the ideal fruit and the perfect blend: Matcha + lime. The pleasant effect of Matcha with the refreshing kick of lime, simply natural, effective and refreshing.

In the end there was no other choice but to dedicate the name of our drink to this all-rounder: [ma.tɕa] - simply.naturally.invigorating.

Facts about just green
  • Founding: 2016
  • Focus : Manufacturer
  • Industry : Beverages

Product portfolio of just green

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