100% natural, 100% refreshing taste: Corona Cero - with 0.0% alcohol

Smart Drinking with the New Superpremium Product from Anheuser-Busch InBev

21-Feb-2022 - Germany

Corona Extra is right at the top of the popularity scale. In Germany, too, the global brand with Mexican roots is one of the leading international premium beers. The popular beer from Anheuser-Busch InBev, which people like to drink with a lime in the neck of the bottle, is now getting a new addition: Corona Cero is coming onto the market - and thus the ideal solution for alcohol-free moments of enjoyment. Corona Cero: Brewed with 100 percent natural ingredients, for 100 percent refreshing taste. With an alcohol content of zero point zero percent and only 60 calories per bottle unit.

Anheuser-Busch InBev

100% natural, 100% refreshing taste: Corona Cero - with 0.0% alcohol

"Corona Extra has a large, ever-growing fan base. At the same time, demand for non-alcoholic beers is on the rise. With the new Corona Cero, we are presenting the perfect combination of popular brand and refreshing enjoyment entirely without alcohol. A 100 percent natural lifestyle drink with great potential that meets the increasing demand for alcohol-free premium products - especially among the younger, trend- and health-conscious target group," says Michel Pepa, Country Director for Germany at Anheuser-Busch InBev.

The launch of Corona Cero is another milestone in the path taken by the world's leading brewing group. As part of its "Global Smart Drinking Goals," it is envisaged that by the end of 2025 one in five beers in the company's global range will be alcohol-free or reduced-alcohol.

Corona Cero, like Anheuser-Busch InBev's multi-award-winning Beck's Blue, is taking a pioneering role in this. The smart newcomer will be available in Germany from mid-February - as a six-pack with the characteristic 0.355-liter bottles. Attractive single-variety and mixed Cheps await retailers. In the latter, 24 Corona Extra six-packs are presented alongside 12 Corona Cero six-packs. The combination of the popular Corona Extra and the new alcohol-free beer will support the launch of Corona Cero. End customers will receive the product as a six-pack.

Note: This article has been translated using a computer system without human intervention. LUMITOS offers these automatic translations to present a wider range of current news. Since this article has been translated with automatic translation, it is possible that it contains errors in vocabulary, syntax or grammar. The original article in German can be found here.

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