Krombacher premiere at Iceland Airwaves

Successful conclusion of the 2022 international festival season

12-Nov-2022 - Germany

The Iceland Airwaves Festival is a special highlight in any event calendar. For more than two decades, music fans from all over the world have been coming to Reykjavík to celebrate music and art. This year, the festival featured a new beer headliner: Krombacher.

Krombacher Brauerei GmbH & Co.

Krombacher debuts at the Iceland Airwaves Festival

The German premium beer brand and its international team are partners of the world's northernmost music festival for the first time. With its fresh, natural taste, Krombacher is a perfect match for the nature and spirit of Iceland, the famous land of ice and fire.

On the first weekend of November, the Icelandic capital shone with performances by more than 80 artist:ing, from emerging local talent to forward-looking international acts. At various venues in downtown Reykjavík - including an art museum, small record stores and even a church - people enjoyed live music of all genres and well-chilled Krombacher.

"We are proud to be a partner of Iceland Airwaves this year," said Dagmar Broska, Sales Director Krombacher International. "The festival offers visitors:inside a very special music experience, and we are pleased that we can also contribute to this with our unique Krombacher taste experience."

Krombacher concluded a successful 2022 international festival season with its debut at the sold-out Iceland Airwaves. In its home country, Germany's most popular beer brand was represented at the legendary metal festival Wacken Open Air (W:O:A) this August, among other events. In France, Krombacher shone at the "V and B Fest" this summer. And so Krombacher is already looking forward to the festival year 2023.

Note: This article has been translated using a computer system without human intervention. LUMITOS offers these automatic translations to present a wider range of current news. Since this article has been translated with automatic translation, it is possible that it contains errors in vocabulary, syntax or grammar. The original article in German can be found here.

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