Pernod Ricard and the e-commerce platform Jumia strengthen their partnership
The two companies will develop innovative distribution strategies on the African continent
20-Dec-2018 -
Pernod Ricard, the world's second largest wine and spirits’ company present in 13 African countries, and Jumia, the leading e-commerce player on the continent, today announced the strengthening of their partnership. In this context, Pernod Ricard will invest into Jumia, thus becoming a strategic ...
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