Beam Suntory Sets Bold Ambition for India

Launches First Truly International Indian Whisky Oaksmith®

09-Jan-2020 - Beam Suntory, the global premium spirits company, has launched a range of four premium spirits in India, signaling its commitment and strategy to grow in India in line with its ambition to reach USD 1 billion in revenue by 2030. The highlight of the launch is the introduction of Oaksmith® Indian ...

SWA calls for end to damaging trade war as 25% tariff to US comes into force

22-Oct-2019 - Commenting on the implementation of a 25% tariff on Single Malt Scotch Whisky, SWA Chief Executive Karen Betts said: “A 25% tariff has today been implemented on US imports of Single Malt Scotch Whisky and Liqueurs. This is very bad news for our industry. It means that Scotch Whisky is now ...

Virginia whiskey maker settles with Scotch whisky group

03-Sep-2019 - A Virginia distillery is toasting the end of a lawsuit alleging that it improperly tried to pass off American whiskey as Scotch. The Scotch Whisky Association alleged in federal court in Delaware that Virginia Distillery Co. engaged in false and deceptive labelling of whiskey sold under the brand ...

The first AI whisky is launched on the market

02-Sep-2019 - On 3 September, Intelligens comes onto the market, the first whisky produced by artificial intelligence (AI). The whisky is produced by the award-winning Swedish whisky distillery Mackmyra, which is celebrating its 20th birthday this year. The AI system is based on the Microsoft platform Azure ...

Mackmyra Svensk Whisky turns 20

21-Jun-2019 - Mackmyra is turning 20 this year, both as a company and Sweden’s first ever single malt whisky distillery. Under the tagline “The Swedish Original since 1999”, our vision to be at the cutting edge and produce world-class, innovative and eco-friendly malt whisky is the same today as it was when we ...

Microsoft helps Mackmyra to create the world’s first AI-generated whisky

14-May-2019 - Microsoft, together with Fourkind, a Finnish technology consultancy that specializes in strategic spearhead projects with expertise in artificial intelligence, and Mackmyra, an award-winning Swedish whisky distillery, are creating the world’s first whisky developed with artificial intelligence ...