„Organics with love“ – this statement is not just an advertising slogan that is printed on the labels of Rapunzel products and is used in our booklets but it signifies our leading principle and our company motto. This simple, short slogan expresses our deeply-felt conviction that there is more to the production of healthy, environmentally and socially-sound foods than controlled organic cultivation.
“Organics with love” articulates our belief that foods that are healthy and holistic in an ethereal sense can only be cultivated, produced and processed by healthy, happy people. Only people who do well themselves, who do not have to fight for daily survival can muster the necessary diligence and affection that is needed for the production of healthy foodstuffs - food that does not only fill one’s stomach but that is beneficial to one’s well-being.
For that reason we consider the welfare of all those people who participate in the making of a food product. Starting with the farmers who stand at the beginning of the value chain, the employees who work for our suppliers and all the way to the Rapunzel staff that is responsible for the processing, packaging, storage and logistics of our food products.
The underlying base for all this are fair and adequate prices that Rapunzel pays and that create adequate value at all levels. Frequent visits to our farmers and upstream suppliers – including those who are no HAND IN HAND partners – provide us insights into local conditions and help to establish authentic social contacts.
The notion that we, the people who represent Rapunzel, love and appreciate the Rapunzel products that we manufacture is the most important prerequisite for our daily work. We would be happy if you can taste this and in consequence can feel it in your personal health and well-being.