BEMBEL-WITH-CARE GmbH & Co. KG .

Shortly after the start of the last millennium, the German cider industry found itself in a deep crisis. In view of the dramatic fall in per capita consumption and an ageing target group, it was clear that the traditional drink had an image problem.

Benedikt Kuhn, then a design student and cider lover, was the first to tackle this problem and founded the BEMBEL-WITH-CARE® brand in 2007. In doing so, he paved the way for a modern interpretation of cider as we know it today. The key point was the fusion of tradition and innovation. The result was the world's first cider in designer cans. The endangered local cultural asset became a cosmopolitan cult object. The traditional drink became suitable for parties, attractive to new target groups and gradually became known beyond the region. The BEMBEL-WITH-CARE® brand received the German Packaging Award 2016 for its innovative marketing concept.

Apples from local orchards are used for the high-quality cider from BEMBEL-WITH-CARE® - you won't find any flavorings or sweeteners in it. The result is a natural, mild cider with a high residual sweetness that is also popular with cider novices. Thanks to innovative filter technology, no gelatine is used in production. This means that the cider is also suitable for vegans. The natural product is pressed in the traditional Krämer winery in the Odenwald. The cans of BWC are currently available in the varieties "Apfelwein-Pur", "Apfelwein-Cola", "Apfelwein-Schorle" and "Apfelwein-Kirsch". The sparkling ciders 'Brut' and 'Barrique', which have been awarded the 'Pomme d'Or' cider innovation prize, are a particular highlight.

The "canned fruit" is available in deposit-free half-liter beverage cans in many supermarkets and specialist beverage stores, kiosks and petrol stations as well as through national distributors. The cider from the Odenwald is also available abroad - the export business is being continuously expanded. The extensive website (www.bembel-with-care.de) provides an overview of BWC's multi-layered brand world. In addition to the cider products, many other BWC articles can be found in the webshop. At facebook.com/bembel.with.care and instagram.com/bembel.with.care, a growing fan community lives out its joy of cider culture 2.0 with a great deal of creativity.