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The history of HARIBO is a unique success story!

What began in a backyard laundry-kitchen in a suburb of Bonn, Germany with a sack of sugar and a copper kettle has developed into one of the most successful and popular brands in the confectionery sector. This success story has not been limited to the German market: HARIBO has long since established itself beyond national borders. Haribo is now a world leader within the non-chocolate and licorice sectors. It is also the Number 1 best-selling gummi bear in the United States.

The secret of its success is the extensive range of high quality, great tasting gummies for which the brand is known and loved.

All over the world HARIBO has been adapted to fit consumers tastes and product preference contributing to its success internationally.

Throughout the site, you can find out how great the international breadth of HARIBO really is.

More about HARIBO
  • News

    German sweets giant Haribo takes action against boozy gummy bears

    The German sweets company Haribo has lodged a complaint against a Spanish firm that is selling gummy bears - with alcohol in them.  A Haribo spokesman on Tuesday confirmed the complaint against Ositos, saying that their gummy bears resemble Haribo's. "There is the danger of a misleading ass ... more

    HARIBO turns 100

    The countdown to December 13, 2020 is running: Just in time for the new year, the starting signal for the 100th birthday has been given. In all this time the family business has accompanied young and old over generations. No wonder that the HARIBO brand is 100 years "young" and not "old". E ... more

    New Managing Director For HARIBO UK & Ireland

    This strategic appointment follows the promotion of Herwig Vennekens who headed the HARIBO UK & Ireland team for 10 years before taking the position of Managing Director of the HARIBO Holding responsible for Sales and Marketing globally. Jon, the former Sales Director for HARIBO UK & Irelan ... more

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