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The history of HARIBO is a unique success story!

What began in a backyard laundry-kitchen in a suburb of Bonn, Germany with a sack of sugar and a copper kettle has developed into one of the most successful and popular brands in the confectionery sector. This success story has not been limited to the German market: HARIBO has long since established itself beyond national borders. Haribo is now a world leader within the non-chocolate and licorice sectors. It is also the Number 1 best-selling gummi bear in the United States.

The secret of its success is the extensive range of high quality, great tasting gummies for which the brand is known and loved.

All over the world HARIBO has been adapted to fit consumers tastes and product preference contributing to its success internationally.

Throughout the site, you can find out how great the international breadth of HARIBO really is.

More about HARIBO
  • News

    New Managing Director For HARIBO UK & Ireland

    This strategic appointment follows the promotion of Herwig Vennekens who headed the HARIBO UK & Ireland team for 10 years before taking the position of Managing Director of the HARIBO Holding responsible for Sales and Marketing globally. Jon, the former Sales Director for HARIBO UK & Irelan ... more

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