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19 Current news of innova-market-insights

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Evolving consumer demands drive innovation in plant-based eating

01-Oct-2021

The irresistible rise of plant-based eating has been charted in Innova’s Top Ten Trends for several years now. In 2021, our Plant-Forward trend signaled the progressive nature of the movement as it pushes into the mainstream and expands into new categories and regions. Innova’s comprehensive ...

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Naturally sweeter approach to reducing sugar in food and beverages

16-Aug-2021

Concern over sugar intake and interest in sugar reduction is driving an increasingly sophisticated approach to sweetening food and beverages with a focus on three parallel areas: natural sweeteners, less sweetening and no sweetness. Innova Market Insights’ latest Ingredient Insider report ...

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Taste, health and ecology

How dairy consumers satisfy differing desires and demands

30-Jul-2021

New research from Innova Market Insights shows that consumers want their dairy purchases to satisfy multiple concerns and cravings. Attitudes and opinions can vary widely from one category to the other. For example, milk and yogurt purchasing is driven largely by everyday nutrition needs, but ...

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Future Opportunities in Functional Nutrition

20-Jul-2021

The long-established trend towards proactively managing our health and well-being has been brought into sharper focus by COVID-19. Research by Innova Market Insights reveals a new wave of opportunity for functional nutrition product launches for 2021. Even prior to COVID-19, consumers were taking ...

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Indulgent flavors bring a new twist at breakfast time

21-May-2021

Occasions are changing, and along with them, so too are flavor choices. It seems the need for indulgence is no longer limited to snacking and after-dinner treats. Consumers are also seeking tasty indulgent breakfast foods. According to Innova Market Insights’ recent report entitled Flavors by ...

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Flavor Mashups For New Sensory Experiences in Food and Beverages

03-May-2021

Hybrid flavor innovation is increasingly being used to deliver new sensory experiences for progressively adventurous consumers, offering food and beverages that can broaden the dimensions of indulgence. As a result, Flavor Mashups has emerged as the first of Innova Market Insights’ Top Ten Flavor ...

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Greater Focus on Flavors as Sports Nutrition Mainstreams

26-Apr-2021

Unlike most food and beverage sectors,sportsnutritionis traditionally sold largely on efficacy rather than taste, with flavor often a secondary consideration. As the category pushes further into the mainstream and product offerings diversify beyond basic protein powders, however, flavor choices ...

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Bakery consumers are split in attitudes towards bread and cakes

15-Apr-2021

When assessing consumer response to bakery, it is impossible to put bread and cakes in the same basket. The former is seen as an everyday staple with health and nutritional benefits, while the latter are pleasurable indulgences for more occasional use. It is very much a tale of two concepts. In ...

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Powering Up on Plant Protein

25-Mar-2021

Plant protein is continuing to gain traction as the plant-based revolution marches on. Plant-based eating has continued to evolve, reaching not just mainstream but what might even be described as global phenomenon status. It has developed strongly in recent years, moving on from the disruptor ...

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Flavor is king, but is not the only trend in ice cream

19-Mar-2021

Flavor is the single most important choice factor and purchase driver for ice cream shoppers. However, there are othertrends in ice cream development that help to build further competitive edge. These include non-dairy formulations, low sugar recipes, cleaner labels and ethical ...

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