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23 Current news of Innova Market Insights
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Innova hosts Sweets & Snacks webinar ahead of ISM Cologne
14-Jan-2022
As the food industry gears up for the ISM Cologne trade fair, Innova Market Insights presents a webinar detailing the Top Trends in Sweets and Snacks for 2022. With consumers eager to experience new indulgence, Innova has announced a series of live and interactive events lined up for ISM. The ...
Dairy or not, yogurt set to break the US$100bn mark
17-Dec-2021
Yogurt’s role as a healthy, tasty and natural part of the diet has seen volume and value sales grow consistently in recent years. According to a new report from Innova Market Insights, this year it is likely that the global market value of dairy and non-dairy yogurt will exceed US$100bn for the ...
Gen Z drive demand for alcohol reduction
25-Nov-2021
Avoidance of alcohol is becoming the norm for a growing minority of consumers around the world. While this trend is seen across all age groups, it is most apparent in Generation Z, with as many as a third of consumers aged 18-25 now saying that they never consume alcohol. This trend is creating ...
Choice and price key to continued boom in plant-based foods
11-Nov-2021
New Europe-wide consumer research from Innova Market Insights has highlighted the strength and breadth of demand for new plant-based food and beverage products. Among flexitarians (those who usually but not exclusively follow vegetarian or vegan diets), trust in the safety of plant-based products ...
Evolving consumer demands drive innovation in plant-based eating
01-Oct-2021
The irresistible rise of plant-based eating has been charted in Innova’s Top Ten Trends for several years now. In 2021, our Plant-Forward trend signaled the progressive nature of the movement as it pushes into the mainstream and expands into new categories and regions. Innova’s comprehensive ...
Naturally sweeter approach to reducing sugar in food and beverages
16-Aug-2021
Concern over sugar intake and interest in sugar reduction is driving an increasingly sophisticated approach to sweetening food and beverages with a focus on three parallel areas: natural sweeteners, less sweetening and no sweetness. Innova Market Insights’ latest Ingredient Insider report ...
Taste, health and ecology
How dairy consumers satisfy differing desires and demands
30-Jul-2021
New research from Innova Market Insights shows that consumers want their dairy purchases to satisfy multiple concerns and cravings. Attitudes and opinions can vary widely from one category to the other. For example, milk and yogurt purchasing is driven largely by everyday nutrition needs, but ...
Future Opportunities in Functional Nutrition
20-Jul-2021
The long-established trend towards proactively managing our health and well-being has been brought into sharper focus by COVID-19. Research by Innova Market Insights reveals a new wave of opportunity for functional nutrition product launches for 2021. Even prior to COVID-19, consumers were taking ...
Indulgent flavors bring a new twist at breakfast time
21-May-2021
Occasions are changing, and along with them, so too are flavor choices. It seems the need for indulgence is no longer limited to snacking and after-dinner treats. Consumers are also seeking tasty indulgent breakfast foods. According to Innova Market Insights’ recent report entitled Flavors by ...
Flavor Mashups For New Sensory Experiences in Food and Beverages
03-May-2021
Hybrid flavor innovation is increasingly being used to deliver new sensory experiences for progressively adventurous consumers, offering food and beverages that can broaden the dimensions of indulgence. As a result, Flavor Mashups has emerged as the first of Innova Market Insights’ Top Ten Flavor ...
