Schmidt & Schöne GbR

We are a small start-up based in Düsseldorf, Germany, which is completely dedicated to the development and marketing of clever food products. Today everyone and everything is smart - everyone except PAUDAR®. We think we are rather clever. Why? Because we want to make products possible that make everyday life a little easier - just practical!

This includes PAUDAR® roasting powder. Cooking is more than just a hobby of ours, but the eternal splashing of fat when frying meat, fish or vegetables has always been annoying. This realization was the starting shot for the idea of PAUDAR® roasting powder, but an idea alone is not a product. We have spent a lot of time and effort working on possible compositions. PAUDAR® roasting powder should correspond exactly to our principle: clever, practical, simple. In the end, it consists of only three ingredients.

Now that we had a product, the next step came. From the idea to the product to the marketing. We became aware of the QVC Next range and QVC Next soon became aware of us. Together we make it possible for you to enjoy PAUDAR® roasting powder!