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Healthy growth for a safe and natural food supplement


The global market for dietary supplements is estimated at 200 billion US dollars and mainly covers Asia as the main market, North America and Western Europe. In Europe, sales are concentrated in four countries: Italy (19 percent), France (15 percent), Germany (14 percent) and the United Kingdom (12 percent).

European households spend an average of EUR 18 per year, compared with EUR 14 in France. In 2017, annual sales of dietary supplements in France amounted to 1.8 billion euros. This is 5.8 percent more than in 2016.

In France, the pharmacy remains the primary distribution channel with 51 percent of sales. This channel is also the most dynamic (increase of 7.7 percent). There has also been strong growth in parapharmacy (increase of seven percent). The specialised sales channels are continuing to develop, but at a slower pace (increase of five percent). As far as Internet sales and worldwide distance selling are concerned, development is increasing by more than 2.4 percent.

Safe products - healthy growth

There is a strong trend towards self-medication in France. At the top of the list are products such as melatonin or magnesium, which are taken to combat stress, depression and sleep disorders. Immediately behind it Probiotika and vegetable means follow for a better digesting. For joint pain, glucosamine and chondroitin are used. Safe and natural health products know (not only) in France at present a healthy growth.

A broad field of participants...

The spectrum of players in this growth market is broad: Consultants, producers, processors, suppliers of ingredients, traders and analytical laboratories. These companies are active in all segments: Wellness, cosmetics, slimming products/drainage, tonus/vitality, defence building, sleep/stress, vision, seniors/menopause, gastrointestinal activity and digestion, bone mineralisation, pregnancy, urinary and sexual organs, respiratory tract, or libido and cardiovascular problems.

...supported by two important partners

One of these is the IAR cluster (Industrial and Agricultural Resources), which is exhibiting at the HIE with three companies. The French Centre of Excellence for Bioeconomics is a reference both in Europe and internationally. It has more than 380 members, from agricultural production to the introduction of end products on the market. The cluster is a catalyst for innovation in the bio-economy sector and contributes to making France one of the world leaders in the use of renewable resources. In addition, the BCI (Bretagne Commerce International) is accompanying ten Breton companies this year.

From 27 to 29 November 2018, all exhibitors will present themselves to a professional audience at the French Pavilion in the centre of the Frankfurt Fair.

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